HTML5 banner should follow the guidelines: How To Make a Responsive HTML5 banner
Events and tracking
The banner is tracked as an ordinary banner, events tracking inside
the banner follows standard events tracking rules/guidelines.
Close button statistics will not be provided as
the close button is outside the banner.
Autoclose
The banner will automatically close after 12 sec
When a user interacts with the advertisement the autoclose timer can be
canceled by sending the message InterstitialBannerInteraction via
postMessage to the parent window.
window.parent.postMessage('InterstitialBannerInteraction', '*');
For example to cancel autoclose timer when banner is clicked:
window.addEventListener('click', function(){
window.parent.postMessage('InterstitialBannerInteraction', '*');
});
Background color
By default the page background that is not allocated the advertisement will be painted black.
With HTML5 banner this can be changed by triggering postMessage to the parent window.
window.parent.postMessage({banner: 'Interstitial', backgroundColor: '#ededed'}, '*');
Best practices
Try to avoid adding too much text or text with a small font.
Due to the aggressive nature of the interstitial advertisement,
it will be shown at most every two hours per unique user.
Additional capping can be added (e.g twice a day or four times per week).
Advertisement will not be served to new users and users without cookies.
