Google Clicktag

Clicktag is an ad engine-specific piece of script that ensures that each click on a banner is tracked and counted. DELFI is transitioning to Google Ad Manager; in some ad types we are using Google clicktag. Read more here.

Implementation may vary depending on banner requirements and platform.

<script>
    clickTag = "https://www.yourdomain.com"
</script>

Adding clickTAG window

To make the entire banner clickable:

1. Add clickTag to the head:

<script>
    clickTag = "https://www.yourdomain.com"
</script>

2. Add this inside the body:

<script>
    document.body.addEventListener('click', function () {
      window.open(clickTag, '_blank');
    });
</script>

Adding a clickTAG to a particular div

1. Add clickTag to the head:

<script>
    clickTag = "https://www.yourdomain.com"
</script>

2. Add an element with id clickLayer:

<div id="clickLayer"></div>

3. Bind the click event:

<script>
    var clickArea = document.getElementById('clickLayer');
    clickArea.onclick = function () {
      window.open(clickTag, '_blank');
    }
</script>

This allows GAM to dynamically update clickTag URL without republishing.

Multi Clicktag

1. Define multiple clickTags (clickTag, clickTag1, etc.) and assign to different urls in head tag:

<script>
    var clickTag = "https://www.yourdomain.com/1";
    var clickTag1 = "https://www.yourdomain.com/2";
</script>

2. Add separate onclick handler for each clickable element.

<script>
    var clickArea = document.getElementById('clickLayer');
    var clickArea2 = document.getElementById('clickLayer2');
    clickArea.onclick = function () { window.open(clickTag, '_blank'); }
    clickArea2.onclick = function () { window.open(clickTag1, '_blank'); }
</script>

Redirect Clicktag

This is used in XML-feed banners where the clickTag URL can dynamically change without new banner upload or review. Ideal for updating links/images/text via external data source.

Advanced clickTag usage

For dynamic or advanced implementations, please contact us.

See also

Ad creation tools:

Adobe Animate CC: See more

Adobe Edge: See more

Google Web Designer: See more

Tumult Hype: See more